OLI ARCHITECTURE

Amplitude

Design: 2017-2018
Construction: 2018-Ongoing

Aspiring to create a homegrown brand to rival the likes of Chanel and Tom Ford, Acro, the high-end cosmetic branch of the large multinational consumer products group Pola, tasked OLI to conceptualize a line of retail fit-outs catering to the successful, self-confident clientele of the Amplitude brand. Representing the core values of beauty, Amplitude sought a design of timeless quality and natural materials. Surfaces of blue-black and gold, subtle rounded corners contrasted with sharp edges, simple elegant lines with bold textured surfaces provide impact for brand differentiation. With the first phase of fit-outs successfully completed in 2018, several new locations in Tokyo, Osaka, and Nayoa, Japan are well on their way, soon to be followed by international fit-outs scheduled for 2020.

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